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The company was founded in 1924 under the name GebrüderDasslerSchuhfabrik in Herzogenaurach, Germany by Rudolf "Rudi" Dassler. 
In 1948, known as PUMA Schuhfabrik Rudolf Dassler, it’s a German enterprise that manufactures sporting clothes and shoes.
It currently operates by a virtual structure that allows them to manage all the divisions around the world, distributing their products in 80 countries.
PUMA sponsors different important players, teams, soccer and rugby teams as well as cricket, golf, motoring Scuderia Ferrari and other motorized sports.
The logo was created in 1968, inspired by the puma, a wild feline that is known for its speed, strength and agility.
PUMA is the current sports champion of the Brand tournaments, achieving its fourth professional star.
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